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Part 2 Marketing and Communications - BSC. Travel & Tourism Management (attached file) 1. Clearly understands the assignment question and application to chosen case 2. Knowledge and understanding of the promotional mix (PR, Personal selling, Sale promotion, Advertising and Direct Sales) 3. Knowledge of the steps required in a selecting an appropriate promotion. 4. The sample to support the proposed promotion 5. Analysis and synthesis - An explanation of how the promotional mix was used to decide selection 6. Logic argument -e.g. with evidence articulate how a specific strategy such as AIDA/DRIP was used to create the poster 7. Select relevant evidence to support recommendation and/or conclusion. 8. Has a number of reliable sources e.g. Organisation reports, academic journals, academic text) and presented it using Harvard referencing. 9. Has researched beyond the key reading appropriate for the subject. 10. Academic honesty - Has avoided plagiarism 11. Uses appropriate academic conventions e.g. summaries, paraphrasing etc.

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MKTG 3481 Marketing Research

This Reflective Summary will draw on:Your reflective journal Your discussion postings and the postings and responses of others Your assignments All other learning activities in the courseIn a report of approximately , reflect upon what you have learned in this course that makes you a ...

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Management

Read the ““International Olympic Committee Marketing Report Rio 2016” by International Olympic Committee (2017) and answer the following questions: 1. Having reviewed the marketing report above, use the Rio 2016 Olympics to explain the 6 P’s of marketing from your textbook, E ...

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Q

BUSS 407 – Political & Social Environment of Business

Some companies are successful in both their market environment and the social, political, and legal nonmarket environment in which they operate. Google, McDonald’s, and Toyota have had continuing success in their markets and have also generally conducted themselves in a manner that has earned ...

View Answer
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ADMG207 Advertising Management

Unit Learning Outcomes addressed:1)Explain the objectives of advertising management and its use of the elements of the promotional mix2)Analyse the advertising management processes3)Evaluate the advertising management processes4)Assess the media channels used in integrated marketing communications5) ...

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