1. “The photograph both mirrors and creates a discourse
with the world, and is never, despite its often passive way with
things, a neutral representation”.1 Explain what Clarke means by
this through an analysis of this image.
Question 2. “If the image contains signs, we can be sure that in
advertising these signs are full, formed with a view to the optimum
reading”.2 How does this advertisement for Louis Vuitton (featuring
former president of the Soviet Union Mikhail Gorbachev) steer us
toward ‘the optimum reading’?