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Understanding Visual Culture
Answered

 1. “The photograph both mirrors and creates a discourse

with the world, and is never, despite its often passive way with

things, a neutral representation”.1 Explain what Clarke means by

this through an analysis of this image.

 

Question 2. “If the image contains signs, we can be sure that in

advertising these signs are full, formed with a view to the optimum

reading”.2 How does this advertisement for Louis Vuitton (featuring

former president of the Soviet Union Mikhail Gorbachev) steer us

toward ‘the optimum reading’? 

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