Regulation of the course: Students must maintain attendance at least 70% of contact hours for the completion of the course. Full attendance record will be kept so that all students have their signatures signed on the form every class.
AT1: Group Term Project Report (40%) *(See Appendix A for details.) The report must clearly demonstrate how the model works and how they have applied it to arrive at a marketing solution / decision. The report should not exceed 15 double-spaced pages excluding appendices.
AT2: Group Term Project Presentation (10%) * (See Appendix A for details.) During the final sessions of the semester, each group will make a presentation to the entire class.
* Grades received in AT1 and AT2 will be adjusted based on peer evaluation results of group members’ contribution and cooperation.
AT3: In-class Participation (10%) Each student is expected to contribute to class discussions. To do well, they must actively participate in presentations and class discussions. Class sessions will be devoted to probing, extending and applying the material in the text and the cases. A perfect class participation score depends on 3 P’s: Preparation, Presence, and Participation. You are expected to be well prepared for each session. To get the most out of the class, it is important to be involved in advance into the text chapters, lecture notes, and software as detailed in the course outline. The most effective learning is to try your hand first (on everything), and then ask the instructor in and out of the classroom when questions arise. An effective participant is less concerned about the “right” or “wrong” answers than about contributing thoughtful insights and sharing valuable experience with the class. It is also nice to be a good listen
MKT6615 Marketing Engineering © Dr. WEI Liyuan 3
er to make your comments more relevant to the discussion. Each one of you will benefit from belonging to a “study group” that meets and prepares for each session before coming to class.
AT4: Individual Homework (40%) (See Appendix B for details.) Students will work individually and independently to write up analyses for cases that are used in class discussions.