Its report: Physical value chain has been a well-known approach to creating value for manufacturing organizations. With digitization of information, virtual value chain is getting popularity. As a university is not a manufacturing organization, it is of a concern how an integrated model of physical value chain and virtual value chain can be developed and useful for a university and its major stakeholders. Suggested reading: Rayport, JF & Sviokla, JJ 1995, ‘Exploiting the Virtual Value Chain’, Harvard Business Review, November-December, pp. 75-85. Requirements: 1. Undertake a review of literature to explain the concepts and importance of physical value chain and virtual value chain. â€¨ 2. Develop and sketch an integrated model of physical value chain and virtual value chain for CQ University Australia. â€¨ 3. Explain the implications of the integrated model as developed in 2) above for CQ University and its students. Also discuss the limitations of this model, if any. â€¨ Presentation: You are required to write and submit this assignment in a report format with an executive summary and conclusions. Marks will also be provided for presentation including grammar, punctuation and appropriate style of references in the text and in the list.