We chose the company McDonald for this project plz follow the following guideline, also please strictly follow the text book: M.Schilling (MS),2013. Strategic Management of Technological Innovation, 4th edition, McGraw Hill, Inc. New York, NY Also please include a PPT. McDonald's Cover page Table of content Abstract Introduction Discussion Resource Availability and Allocation (Thomas) Level of R&D funding and evolution: o In absolute terms o As percentage of sales o As percentage of total firm R&D funding o As compared to main competitors o As compared to leading competitor Breadth and depth of skills at business unit level in R&D, engineering, and market research Distinctive competences in areas of technology relevant to business unit Allocation of R&D to: o Existing product/market combinations o New product development for existing product categories o Development of new product categories Understanding Competitors’ Innovative Strategies and Industry Evolution: (Charlene) Intelligence systems and data available Capacity to identify, analyze, and predict competitors’ innovative strategies Capacity of identify, analyze, and predict industry evolution Capacity to anticipate facilitating/impeding external forces relevant to business unit’s innovative strategies Understanding the Company’s Technological Environment (Frank) • Capacity for technological forecasting relevant to business unit’s technologies • Capacity to assess technologies relevant to business unit’s technologies • Capacity to identify technological opportunities for business unit MacDonald' s Innovation Structural and Environment(Teresa) • Mechanisms for managing R&D efforts • Mechanisms for transferring technology from research and development • Mechanisms for integrating different functional groups (R&D, engineering, marketing, manufacturing) in the new product development process • Mechanisms for funding unplanned new product initiatives • Mechanisms for eliciting new ideas from employees • Evaluation and reward systems for entrepreneurial behaviour • Dominant values and definition of success Strategic Management Capacity to Deal with Entrepreneurial Behaviour (Mike) • Business unit level management capacity to define a substantive development strategy • Business unit level management capacity to assess strategic importance of entrepreneurial initiatives • Business unit level management capacity to assess relatedness of entrepreneurial initiatives to unit’s core capabilities • Capacity of business unit level management to coach product champions • Quality and availability of product champions in the business unit Conclusion Recommendation Reference