Word limit: 3000 words
Weighting of assessment: 50% total marks
Learning Outcomes Covered
â€¢ Evaluate and reflect on the internal and external influences that created an intense demand for strategic change management
â€¢ Critically assess the sources of resistance and the change management models used for effective change management
â€¢ Asses the influence of culture of the organization on change management
â€¢ Critically evaluate the various schools of thought in strategy
â€¢ This is an Individual Assignment
â€¢ You are required to produce an academic/research document maximum 3000 words
Strategic change management to capture benefits of demand change
â€œOpportunities are found in changing environments, not in stable environmentsâ€, Richard Branson once said. The true entrepreneurs welcome changes or even volatility in the corporate environment. However, the firm which operates in a changing environment must gave two strategic capabilities: Identify the great opportunities emerging from change, and the ability to change and capture the opportunity, to change the organizationâ€™s Mission, Strategic Capabilities, Competitive advantage(s), Structure, Culture, Technology, Location, or Marketing strategy, to benefit from changes.
Identify an organization which identified an opportunity as a result of change in its environment and prudently changed to benefit by the new opportunity. The objective of change should be to benefit from the demand change (domestic or international). Recent cases of change (less than Five years) are most preferred.
1. Clearly identify and describe the environment change and how the environmental change led to a demand change. Ex. End to the civil war increasing the inflow of tourists.
2. How did the organization identify the early signs of environmental change and demand change.
3. What organizational changes did the organization made to benefit from demand change?
4. Explain how the organizationâ€™s culture and leadership influenced the change management process
5. Critically assess the effectiveness of the change management exercise and provide recommendations for a better change management plan.
6. Provide a critical view of schools of thought on strategic management.[This is an independent task and not related to the previous five tasks]
The following criteria will be used when marking your Assignment:
1. Clearly identified the environmental change (10%)
2. Clearly identified the opportunity (ies) created by the environmental change, and demand change (20%)
3. A clear assessment of how the organization responded to changes and managed the organizational change(s) (10%)
4. Explain the influence of the organizational culture and leadership in change management (10%)
5. Rationality and the validity of conclusions and recommendations, based on analysis and findings (20%)
6. Provided a critical review of various schools of thought on strategic management (20%)
7. Extent and relevance of references and conformity to Harvard systems of citations (10%)
Clearly identified the environmental and demand change 07-05
Satisfactorily identified the environmental and demand change 04-02
Poorly identified the environmental and demand change
Less than 02
Failed to identify
Clearly identified opportunity(ies) and demand changes 15-11
Satisfactorily identified opportunity(ies) and demand changes 10-06
Poor identification of opportunity(ies) and demand changes Less than 06
Has not identified important opportunity(ies) and demand changes
An excellent account of how the firm responded to opportunity (ies) and demand change 15-11
A fair excellent account of how the firm responded to opportunity (ies) and demand change 10-06
A poor account of how the firm responded to opportunity (ies) and demand change Less than 06
Failed to explain how the firm responded to opportunity (ies) and demand change
An excellent account of the role of leadership and culture in managing change 15-11
A fair account of the role of leadership and culture in managing change 10-06
A poor account of the role of leadership and culture in managing change Less than 06
Failed to provide an account of the role of leadership and culture in managing change
Conclusions and recommendations are based on analysis. Valid and rational 15-11
Conclusions and recommendations are fairly based on analysis. Valid and rational to some extent 10-06
Conclusions and recommendations are not based on analysis. Invalid and irrational Less than 06
Conclusions and recommendations are not found or not based on analysis. Invalid and irrational
Identified important schools of thought and an excellent critical view is provided
Identified schools of thought and a very good critical view is provided
Identified a few schools of thought but the criticality of review is only fair Less than 06
Failed to Identify irrelevant schools of thought and the review is unacceptable
References are relevant, adequate, and own interpretations are provided. Conformity to Harvard citation is excellent 07-05
References are relevant, moderate, and fair own interpretations are provided. Conformity to Harvard citation is good 04-02
References are irrelevant, inadequate, and own interpretations are often not provided. Conformity to Harvard citation is poor Less than 02
No or irrelevant, references, not conforming to Harvard citations
ï‚§ Paper Size : A4
ï‚§ Word Count : 3000 words
ï‚§ Printing Margins : LHS; RHS: 1 Inch
ï‚§ Binding Margin : Â½ Inch
ï‚§ Header and Footer : 1 Inch
ï‚§ Printing : Single Sided
ï‚§ Basic Font Size : 12
ï‚§ Font Style : Arial/Times New Roman
ï‚§ Presentation : Bound Document
Important Information for Students
â€¢ The assignment should be submitted as a SOFT COPY in a word format ONLY (CD ONLY) as well as HARD COPY on or before the due date.
â€¢ The soft copy should be saved directly to a CD as one file. Documents saved in different files and/or in subfolders will be rejected.
â€¢ Softy copy should be named as MBA-(subject number-(followed by the Cardiff Met student ID number-eight digit number)
E.g. for Strategic Management Assignment
ï‚§ Students are expected to keep a backup of all the assignments. ICBT and Cardiff Metropolitan University have all the right to re call for soft copy of any assignment at any time during the course.
ï‚§ Student should sign a register upon submitting assignment which will be kept in the administration department of relevant campus. This record on the register will be considered as the official record for submission.
ï‚§ Please note that plagiarism is treated as a serious offence and therefore the work you produce must be individual and original although may work in groups in some instances (Please refer to Student Handbook on Plagiarism & Cheating).
ï‚§ All sources of information must be referenced using â€œHarvard referencingâ€ where a reference listing should be included at the end of the assignment.
ï‚§ Please note that the submission date given for this assignment is the final date that you can hand over the assignment. No late submissions are allowed. (Please refer to the Student Handbook on Assessments - Late Submissions).
ï‚§ Please refer to Student Handbook on Assignments â€“ Re-submission, mitigating circumstances procedure.
ï‚§ Please use the attached coversheet only for hardcopy.
ï‚§ Do not copy the assignment coversheet or the assignment question to the softcopy ( that is to the CD)
ï‚§ Students are expected to give the following information in their coversheet of the softcopy (In the CD)
o Student name
o UWIC ID number
o ICBT ID number
o Subject name
o Subject code