This assignment is designed to achieve the following Course Learning Outcomes (CLO):
Comprehend the professional requirements of a PR writer
Apply PR writing principles to different forms of communication
Produce text for different types of PR-related media
Produce different forms of PR-related media.
Each student is to produce a three page report analyzing the PR-related writing activities of an international corporation. Utilizing the material covered in the text and our classroom discussions, each student is to produce a critical assessment of the public relations writing for an international corporation. How well does the organization provide information to its stakeholders? How are the various stakeholders served by the organization’s pr materials? What additional communication platforms are in use by the organization to enhance its communication activities? How successful is the organization in maintaining successful relationships with its publics via its pr activities? etc. Additional information for the completion of this assignment will be provided in class. Written approval by the instructor for all selections is required.
This report is to be typewritten according to the following guidelines:
All work must be prepared using APA Style formatting (see the Writing Center for more information). The instructor reserves the right to reject any work that is inappropriate for college-level work. All written assignments must be typed and formatted according to the following guidelines: Staple the assignment in the upper left corner of the page (no paper clips!); include your name, course information, and page number in the document header/flush right (do not use a cover sheet); place the assignment title on the first line of the first page/centered; indent the first line of all paragraphs; use Times New Roman 12pt font; use double-spacing throughout the text; and use one-inch margins (top, bottom, left, and right).
Failure to follow this format will result in a lowered grade. For additional information consult the Publication Manual of the American Psychological Association (APA) and visit the Writing Center.