YOUR TASK :
Analyse examples of workplace/organisational communication you have been personally involved in, using the models and theories of communication practice discussed in this unit thus far.
You must identify the organisation (either in the actual essay OR by confidential email to Cheryl) so please select accordingly.
1. Identify your examples. Be clear about concepts covered in the unit so far, and ensure you then select examples of communication that provide opportunities for you to demonstrate what you know of each of these concepts. You may select up to 3 examples of either successful or unsuccessful workplace communication, but remember the organisation must be identified.
2. Describe the situation(s) clearly but briefly to the reader. You need to get a balance here. If your description of events is confusing or omits important pieces of information, the reader (marker) will be confused. This will make it harder for them to understand/accept your analysis. On the other hand, few marks are awarded for descriptions; your marks lie in the analysis â€“ so write efficiently and edit ruthlessly.
3. Analyse your chosen examples using the models and theories covered. This is where all your research and referencing will be used to support your arguments and attract marks! An analysis looks at WHY (not just how) things happened. Your research material is your evidence, and must be skilfully used to support and build your argument; identifying where, how and why that workplace communication event was or was not successful â€¦. using the relevant theories, models and concepts as your proof/evidence.
IMPORTANT POINTS TO NOTE (Somewhat of a checklist):
â€¢ At least 8 ACADEMIC references are required. Be clear what is/not an academic ref.
â€¢ Academic essay format is required. Be sure you are familiar with the conventions of academic essays. Errors in structure, grammar, spelling, and referencing will be penalised.
â€¢ We are asking for an ANALYSIS, not merely a DESCRIPTION. Be sure you recognise the difference. This is where many students lose marks.
â€¢ Submit as a word document (Times New Roman, 12 pt. font, 1.5 line spacing)
â€¢ Uploaded to Safe Assign under the correct tab and screen-shot your receipt.
â€¢ Harvard referencing style ONLY to be used (See guide on course website)
â€¢ Reference List required. In-text refs. included in word count, Ref List is not.
â€¢ Your STUDY GUIDE DOES NOT COUNT as an academic ref.
â€¢ Cover sheet (for academic integrity) to be included
â€¢ We encourage you to use resources such as â€˜Smarthinking for your assignment.
â€¢ Remember to proof read your work, read it out loud, or have someone read over it.
1. You should ensure your spelling, structure, grammar and presentation are excellent.
This is a business communications subject, and we expect a standard of written work which would be acceptable in a business environment. Constructing clear, well organised arguments with correct spelling and grammar is an essential skill of the successful written communicator. Take whatever steps are necessary to make sure your essay is well written.
2. You should select examples of communication and organisations which:
a. you are willing to identify (either in your essay or in an email to your tutor), and
b. provide you with enough opportunity to FULLY demonstrate your knowledge of the following elements of the course content:
âž¢ The models/theories of communication covered so far in the semester and how they are relevant to your chosen situation
âž¢ Correctly identifying intended messages (from the sender) and analysis of how/why they were interpreted correctly/incorrectly by receivers
âž¢ Leadership styles of people involved, and how they impacted the communication process (positively or negatively)
âž¢ Organisational culture (what was the organisationâ€™s culture and how did it impact the communication processes you have chosen)
âž¢ Analysis of different methods of communication used (verbal, non-verbal, written etc.)
âž¢ Participantsâ€™ levels of emotional intelligence and the impact this had upon communication
âž¢ The explanation and definition of important terms such as noise, feedback and interference and how they impacted the communication process
âž¢ Cultural issues for the participants that might have had an impact
âž¢ The organisationâ€™s leadership and management communication styles
Remember, the situation you choose doesnâ€™t have to be earth-shattering (like a merger, takeover or massive job cuts). It can be as simple as the way a middle manager chose to inform their staff of a new policy or procedure and whether it went well or not, you need to just use our COURSE CONTENT to justify your analysis of what went on.
Of course at the same time, you need to make sure you choose a situation that gives you enough material to cover a good range of our course topics. A useful example might be as simple as a supervisor conducting a meeting to communicate a procedural change. Think about how they prepared staff before the meeting, the way they lead the meeting, the communication models which were operating, the culture of the organisation and how it impacted what occurred, any â€˜noiseâ€™ that confused the intended messages etc. etc.
Choosing something like a poster or a website blog or one very simple and commonplace email is most likely not going to give you enough to talk about in relation to OUR TOPICS. Selecting something simple like a website and using your marketing or PR skills to analyse it from a marketing point of view may appear to be an easy way to approach the assessment, but you will most likely fail because you will not be incorporating our unit content.
Also, be careful not to use your assessment as an opportunity to vent against someone who has wronged you, or to prove how dreadful/wonderful your organisation is (they are most likely neither). Use it to DEMONSTRATE HOW WELL YOU CAN USE THE COMMUNICATION THEORIES AND MODELS TO ANALYSE WHAT HAPPENED. Donâ€™t take short-cuts. They are easy to recognise and very rarely do they get you what you are hoping for in terms of marks. Access and incorporate a good range (minimum 8) of relevant, quality, academic references (not including your study guide or websites/-page blogs) to give yourself plenty to talk about in your essay, and present your arguments clearly and professionally if you are hoping for a good grade.