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BAS 51A Dimensions of Knowledge Society

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Question 1  You should aim to type around 1 page in your response to address the question adequately. If you type more than 1 page, the part exceeding 1 page will not be assessed. Please type your answer in the space provided.   A supermarket store manager conducts a Market Basket Analysis (a statistical analysis of items that consumers tend to buy together) in order to find relationships between purchases. Having placed all items related to infant care together, to his surprise, the highest correlation for an item that tended to be bought at the same time  as diapers (in the newborn size and format) was a case of beer. This was unfolded later that it was the fathers of newborns who were sent to buy diapers and while they were there, they tended to pick up other items they considered equally essential – beer! Reflect on the above case, please answer the following questions: Define the concept of Data Mining.   

BAS 51A Dimensions of Knowledge Society

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Identify market research methodology and determine, develop, test and amend required survey tools ● Determine and test methods of data extraction, collation and analysis ● Interpret market research plans to identify potential respondents and their requirements ● Identify respondent ...

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A plus size clothing store Marketing Strategy ...

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1. I have Added the Report Writing Structure below 2. I have also added the assignment resources below 3. Assessment details Assessment topic: International market assessment, selection and market entry report for the U.K. Group assignment background information: Prepare a comparative international ...

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Task Details: Compare and contrast the two companies in relation to the following: A vision or mission statement. Values of the organisation –  Corporate Social Responsibility/Sustainability Stakeholders mentioned in their corporate statements  The comparisons must include an analysi ...

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