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MKT302 Digital Marketing

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Before you start working on this assessment, conduct preliminary web research of the brand that youwould like to analyse based on the list of brands that your workshop facilitator has shown you. Please consult your workshop facilitator if you are unsure as to which brand you should choose. If you select a brand outside of the list, you will receive a grade of 0 for this assessment. Once you made your choice, you are required to write a  Digital Marketing Audit - an essential tool used to assess the efficiency and effectiveness of digital marketing tools. In preparing the audit, you should include three distinct sections: Section 1 – The need for digital marketing A succinct description of the brand (name, ownership, location/s; What do they sell? Who do they target?). Identification of the purpose of digital marketing for the brand (for example, the sale of products, lead generation, brand awareness).

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More MKT302 MKT302 Digital Marketing: Questions & Answers

Q

Course Objectives 1) Outline how promotional campaigns are constructed by advertising agencies, including naming the key account team members and describing their roles 2) Understand some of the ways that changes in media consumption patterns and new digital technologies are affecting brands’ ...

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Q

Topic market reseach you can choose article from these links www.smh.com.au/business www.theaustralian.com.au/business www.brw.com.au Keywords:-market research,market intelligence,survey,focus group,collecting data,exploratory research,sampling plz provide me information which article u took because ...

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Q

Unit LearningOutcomes addressed:1)Explain the objectives of advertising management and its use ofthe elements of the promotional mix2)Analyse the advertising management processes3)Evaluate the advertising management processes4)Assess the media channels used in integrated marketingcommunications ...

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Q

1.    To find out information about the property and its owners, obtain the Certificate of Title from the Government of Blue Sky City website.2.    To view the condition of the property, inspect the property via the Map in your Briefcase.3.    To compare ...

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