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MKTG600 Marketing Management

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The first thing to do is to select a brand of Australian wine, from the range of brands available on the market. Next, collect information from media, company reports, trade and industry publications and journal articles about the marketing mix the company is using to market this brand. Once you have done this, examine the current environments within which the company operates. This includes macroenvironmental analysis, industry and competitor analysis and consumer behaviour analysis. Now analyse how the specific environmental forces are shaping the marketing mix for this product. For example, you may identify that due to Covid-19 the economic demand for certain products have significantly declined or increased

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We need a reflective journal written in first person as a diary NO REFERENCES I have attached power points with the information of sales techniques a) Explain and apply theories and concepts underpinning sales strategy and personal selling. b) Utilise theories of consumer behaviour to develop sales ...

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Q

Sometimes a marketing campaign that is successful in one country may fail in another country (e.g., Dove Real Beauty campaign in North America vs. Asia). Please give one example and explain why it fails in a different market. ...

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Q

In this assignment, each student will select and research a major product, service or process innovation. Students are free to choose the innovation from any industry, market or period of history.    The submission should briefly introduce the chosen innovation, then present a discuss ...

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Task: Create a video presentation on how tourism businesses are promoting themselves again after strict COVID-19 lockdowns. You can cover one or multiple businesses (from hospitality, travel or leisure sectors) for this presentation. Considerations: Businesses use digital platforms for marketing t ...

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