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MAR7509-A Digital Marketing

Imagine yourself as the newly appointed Digital Marketing Manager of a real or imaginary company/organisation that feels it’s not great on this ‘new digital marketing stuff’ &ndash ...

Course

MAR7509A

Type

Assignment

Subject

Marketing

University

University of Bradford

Season

Winter

MKY5DMA Digital Marketing

Question

Answered

Assessment 1 - Essay on Marketer Power Task details Who has more power, marketers or consumers? Your task is to research and prepare a written essay presenting your argument to the above question and to provide recommendations for marketers to bridge the gap between themselves and consumers. Instructions In your research piece you must provide an analysis supporting your position to the above question. You have the choice of which direction you take this but make sure your intent is clearly stated in the introduction. For example, some things you might want to focus on is: Lack of privacy Lack of regulation Social media evolution Social issues and corporate responsibility Interaction and engagement between brand and consumer Downward pressure on price Transparency The choice is yours as long as you address the overriding argument above. This is an individual assignment. . Use either the Harvard or APA referencing style (see Referencing Tool for more info)...just make sure whatever you choose, you're consistent with it. Include at least 10 references from a variety of resources (e.g. books, article, reports)

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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MAR7509-A Digital Marketing

Imagine yourself as the newly appointed Digital Marketing Manager of a real or imaginary company/organisation that feels it’s not great on this ‘new digital marketing stuff’ – hence your appointment! Your task: Produce an outline Digital Marketing Plan in the format below g ...

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