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Theme parks have been a highly popularised tourist spot that majority of population enjoy and visit. Keeping up with the trend of theme and amusement, Luna Park is an age old themed amusement park that have been one of the popular tourist spot in Sydney and Melbourne. This fun filled amusement park opened its door in Sydney and Melbourne in the year 1912 and 1935 respectively and since then it has been one of the favourit...
This IMC pitch is for the potential client AMA (Australian Medical Association). The brief that was provided is that the company has two objectives with the IMC plan: first is to stop advertising junk food and second is to impose tax on sugar. The bottom line of the objective is to revolutionize the unhealthy lifestyle that is led by the Australian citizen. The plan is developed keeping in mind the reach of the target aud...
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Situation Analysis around the Integrated Marketing Communication (IMC) issue:
The situation around the IMC issue in CBA can be differentiated into Internal and External situations. Discussed below is the internal and external situational analysis:
Internal Situational Analysis:
Brand Image: CBA is one of the oldest established banks in Australia, established more than a hundred years ago (in 1911) and is also among the the oldest bank...
Dukes coffee aims towards being one of the most popular cafes within the boundaries of Australia when it comes to dealing with a variety of coffee products that mainly consists of different qualities. Additionally, Besides, Dukes coffee will consist of professional top management teams who are well versed with various forms of management thus creating a strong positive bond between them and their employees, this will be one...
Integrated marketing communication is the strategy or plan that a company takes up in order to promote or in simple words communicate with the end customers regarding the products or services the company has to offer. Communication process is effective only when the process is met with the right kind of medium. For the purpose of marketing and promoting the product or service the company has to communicate every now and then with the e...
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