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BISY3004 E-Commerce and E-Business Application

Question

Answered

Task:

Marketing on the web

1. Choose a marketing strategy and discuss why you have chosen that marketing strategy for your e-business idea.

2. Discuss your strategies to communicate different market segment.

3. Discuss the identification of customer’s characteristics as they move through the customer relationship life cycle.

4. Discuss strategies for customer acquisition, conversion, retention.

5. Discuss your ideas for customer relationship management.

6.Discuss how you are going to create and maintain your brand on the Web (you can also include different marketing campaigns, Search Engine Optimisation etc).

Business-to-Business Activities: Improving Efficiency and Reducing Costs

1. Discuss how you are going to use the Internet to improve purchasing, logistics, and other support activities.

2. Discuss if you have any outsourcing and offshoring business strategies.

3. How electronic data interchange works and how it has evolved using Internet technologies.

4. Discuss your plans on supply chain management with internet technologies.

Social Networking, Mobile Commerce

1. Discuss your strategies of using social networking tools in your online business activities.

2. Discuss if you are going to use crowd funding platform

BISY3004 E-Commerce and E-Business Application

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