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BISY3004 E-Commerce and E-Business Application

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Choose a marketing strategy and discuss why you have chosen that marketing strategy for your e-business idea.Discuss your strategies to communicate different market segment.Discuss the identification of customer’s characteristics as they move through the customer relationship life cycle. Discuss strategies for customer acquisition, conversion, retention Discuss your ideas for customer relationship management.Discuss how you are going to create and maintain your brand on the Web (you can also include different marketing campaigns, Search Engine Optimisation etc).Business-to-Business Activities: Improving Efficiency and Reducing Costs  Discuss how you are going to use the Internet to improve purchasing, logistics, and other support activities Discuss if you have any outsourcing and offshoring business strategies.How electronic data interchange works and how it has evolved using Internet technologies.Discuss your plans on supply chain management with internet technologies.Social Networking, Mobile Commerce  Discuss your strategies of using social networking tools in your online business activities. Discuss if you are going to use crowd funding platform

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Writing an Executive Briefing – Gathering Information  After reading your assigned paper, gather some notes by answering the following questions (in no particular order)1. Summarize Topic or Problem – 1 or 2 sentences only.2.  What is the intent? a. Evaluation of a past event&n ...

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Question: Describe the theories which attempt to explain the adoption and use of a particular technology. For example, Theory of Reason Actions, Theory of Planned Behavior, Diffusion of Innovation Theory, Technology Acceptance Model (TAM I, II, III), and The Unified Theory of Acceptance and Use o ...

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Assignment 2 is a written assessment task to prepare a non-technical report. In this assignment, you will demonstrate an ability to analyse a Case Study, and to present sound arguments showing decision-making and evaluative skills, and application of theories / models based on the unit content and f ...

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In Assignment 2 you will complete a draft of the first chapter of your dissertation, that will comprise a statement of your thesis intent, a background to the work you are proposing and the key aim(s) and objective(s) of your work, alongside the methodology that you will use to achieve these. Guide ...

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