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BSBMKG603 Manage the Marketing Process

Question

Answered

Task:

Question 1:

A) Describe in each, the effect of economic, social and industry directions on marketing industry.

B) List any five (5) trends and practices affecting marketing industry.  

Question 2: a) Explain in 30-50 words each, any three (3) different organisational structures.

b) Explain any three (3) major organisational roles and responsibilities, in 1-2 sentences each.

c) List any four (4) organisation policies along with their major inclusions.

Question 3: Answer the following:

a) List eight (8) key features of advertising industry and services.

b) Importance of product knowledge in advertising 

Question 4: Explain the following terms in words each:

a) The principles of marketing

b) Strategic Analysis

c) Strategic Management

Question 5: List and explain in each, the five (5) statistical and data evaluation techniques to measure marketing performance

Question 6: a) What do you mean by marketing effort? Write your answer

b) List the six (6) factors to ensure that marketing effort is directed towards area of greatest potential for the organisation. 

Question 7: How promotional and sales activities are integrated to achieve marketing objectives? Write your answer

BSBMKG603 Manage the Marketing Process

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Students are required to write an academic report as per the format outlined in chapter 5 of the textbook. The report must follow the APA referencing style. Please note that the prescribed textbook uses APA referencing guidelines. See also the Referencing Style subsection below.The report is to be b ...

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Question: Purpose: This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research project. Y Topic Development - is to ensure you have given sufficient thought to the topic you are choosing to base your research projec ...

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1.    This will take the form of a 5-10 minute individual presentation which focuses on briefly outlining the three key phases of the employment cycle and its major individual practices.      The presentation must be supported by an individual reflective report (50 ...

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Task   For the purpose of this assessment, you need to form groups of four (4), exclusively from within the seminar that reflects your enrolment. You are asked to critically evaluate a business situation of an actual organisation and present a business case for a strategic growth option to ...

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