How does the website URL relate to the business name?

2. How easily is the website found using general internet 

search engines (e.g. Google, Ask, AltaVista, Bing,Yahoo!)?

3. Does the website give all the organisational information a 

user could reasonably require?

4. Are requirements to provide a user’s (personal or sensitive) 

information appropriate?

5. How well does the website reassure users about the security 

and use of their information?

6. How well does the website foster user trust in the 

organisation?

7. How well does the website address legal issues associated 

with use of the website or engagement in transactions?

8. How well does the website provide for the accessibility needs 

of users?

9. How well does the website address the language or cultural 

needs of users?

10. Does the website contain all the product information that a 

user could reasonably require?

11. Does the website allow all the customisation (user-managed 

features) that a user could reasonably expect?

12. How well does the website personalise the experience for 

users?

13. Does the website identify sufficient channels for user 

service/support?

14. How easy is it to find any information on the website about 

the organisation, their products or services?

15. How easy is the information on the website to read (i.e. is 

the provided information in appropriate language and 

with sufficient detail for most users)?

16. Is the website easy to navigate (i.e. move through the 

website to find information, products, or services, and 

engage in transactions with the organisation)?

17. How appropriate are the website aesthetics (e.g. use of 

layout, colours, imagery, fonts, etc) for the target audience?

18. How well does the website foster community among users?

19. How quickly does the website load into your browser and do 

all website features, links and embedded objects (eg: media 

files or applets) work as intended?

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