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ASSESSMENT DESCRIPTION The aim of this assessment is to apply business analytics and statistical theory to analyse a business scenario with a particular focus on the application of Excel Analysis Tools and PHStat. Instructions *Sample assignment is attached and make it as example, do the assignment and spread sheet like it *Document attached for Case study and must read before start *An excel data file is attached with description and this data should be used for assessment(CHLaccxls). You are the new business analyst for Cunningham Holdings(CASE STUDY FILE ATTACHED). The CEO of the Cunningham Holdings subsidiary, Oscar Cunningham has assigned you the task to conduct a statistical analysis of the current accommodation business data (see CHL Accommodation DATA.xlsx) and prepare 800 word report summarising your findings addressing the five issues below. *Two examples for which how the issues are solved are mentioned in attached document • Issue 1: Determine current average pricing of the accommodation by brands, states, and locations • Issue 2: Determine whether price differentiation exist among the accommodation brands. • Issue 3: Determine whether price differentiation exist between state among accommodation brands. • Issue 4: Determine whether price differentiation exist between location among accommodation brands. • Issue 5: Determine if the introduction of the Comfort brand has increased internal competition among the other accommodation brands Submission Your submission consists of 3 parts: • Part 1: Action Plan (50%) O Create an action plan for how you will conduct the analysis to address the five issues above. You action plan should describe the followings for EACH issue: o How the data will be prepared and organised for analysis o What analytic tool will be used to perform the analysis o How hypothesis testing will be performed for issues 2 to 5 (see more details in the case study description) • Part 2: Spreadsheet Analysis (30%) Different spreadsheet for 5 issues. Also required a consolidated spread sheet includes 5 issues o Implement and perform the analysis using pivot table, Excel Analysis Tool and PHStat. Create one worksheet for each issue. • Part 3: Report and Communication (20%) o Write an 800 word report summarising the findings of your analysis for all the five issues. Learning objectives: 1. Explain the importance of information as an organisational resource and to develop an appreciation for issues in managing data/information/knowledge 2. Apply graphical and numerical tools for organising, analysing, interpreting, and presenting data 3. Integrate the knowledge of Microsoft Excel and other application software with the knowledge of accounting and finance. Course learning objectives: 1. Retrieve, analyse, synthesise and evaluate complex information, concepts and theories from a range of sources 2. Apply a range of methods, techniques and tools to plan and conduct business 3. Organise, analyse and interpret complex business data using analytical, statistical and digital skills to make informed decisions 4. Present complex business analyses and information appropriately to both accountants and non-accountants using: (a) Effective oral presentation skills (b) Clear and fluent written communication.

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SPSS and NVivo

2500words essay + data analysis(SPSS and NVivo) requirement:1.You have to use SPSS and NVivo to mine some data, there are example data sets on the blackboard site. 2.You then have to look at some books, websites and journals etc to see what experts say about metrics in marketing and explain your opi ...

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BUSI2113 Production and Operations Management

Using the information about Hard Rock Café provided, write a report that addresses the following areas:Describe three different forecasting applications at Hard Rock Cafe, and why you think they are used theway they are. Name three other areas in which you think Hard Rock could use forecastin ...

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