$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Add File

Error goes here

Describe Convenience Sampling In Statistics: List And Describe Its Limitations

Referencing Styles : Harvard | Pages : 1

Convenience sampling, also termed as availability sampling, is a particular kind of non-probability sampling method, which depends on data collection from the members of the population available conveniently for participating in the study. The Facebook questions or polls could be mentioned as a popular instance in relation to convenience sampling. Convenience sampling could be defined as a kind of sampling, in which the first available source of primary data would be used for the research in the absence of any additional requirements. In other words, this method of sampling includes obtaining the participants wherever they could be found according to their convenience. In case of convenience sampling, there is no identification of inclusion criteria before the subject selection. Instead, all subjects are invited for participation.

In business studies, the application of this method could be made for obtaining the initial primary data about the particular issues like perception of image of a specific brand or obtaining opinions of the perspective customers in the context of a new product design. In its primary form, the method of convenience sampling could be applied by stopping random individuals on the street and questionnaire questions would be asked to them. The “Pepsi Challenge” campaign of marketing could be denoted as a pertinent example for this method of sampling. This challenge is held occasionally in the big shopping centres along with other crowded locations and all population members are invited to engage in the contest without any sort of discrimination.

This sampling technique might prove to be effective during the stage of exploration of the research area and carrying out pilot data collection for identifying and addressing the shortcomings related to the design of the questionnaire. The usage of the technique of convenience sampling is not encouraged by numerous dissertation supervisors owing to the inability of generalising research findings, greater sampling error and the pertinence of bias. Nevertheless, convenience sampling might be the only available alternative in particular situations. For instance, it might be that an organisation planned to be used as a case study is convenient owing to the ability of the researcher in negotiating access via the existing contacts. The application of convenience sampling is deemed to be the easiest method in contrast to the other sampling methods. For example, a dissertation is devoted on a topic named “A study into the viral marketing sustainability as a marketing tool in the future.

By utilising the method of convenience sampling, it is possible to send a link to the online questionnaire to various individuals on the contact list of the mobile phone, to the individuals that the researcher is connected to through social networking websites like LinkedIn, Facebook and Google Plus and to the individuals that the researcher knows in person. This would be the simplest and the convenient method of recruiting the sources related to primary data for the research. Convenience sampling could be illustrated better with the help of the following examples:

Example 1: When any individual approaches the top authorities in an organisation so that a survey could be carried out on the staffs, the researcher might not obtain permission for doing the same. However, the management might allow the researcher to progress any individual in their free time. It is possible for the researcher to stand in front of the cafeteria in order to obtain respondents for the survey. This is termed as convenience sampling and the researcher would have a better chance of accumulating data from the individuals accessible to him.

Example 2: If a researcher intends to learn regarding the mental and physical condition of women suffering from a specific disease, the researcher could approach the patients of a specific hospital or doctor. There would be women participating voluntarily in the research. Therefore, it becomes an instance of convenience sampling, since the subjects are accessible conveniently to the researcher.

Despite the fact that this method of sampling could be reached to completion, the lessons that the researcher could learn from the same are a topic of debate. Therefore, the merits and limitations of this method have to be analysed very carefully.

The method of convenience sampling is subject to a variety of limitations, which are elucidated briefly as follows:

Chance of biasness:

The data gathered by this method might depict the perspectives of a particular group and not the overall population. It is a common fact that few groups are over-represented, while other groups are not represented adequately. For instance, in the study of a particular disease related to women, information is collected from them, who are observed to be patients of a specific hospital or doctor. Therefore, the patients of the other clinics are left out in this case. Moreover, the other probable age groups are not covered as well. Furthermore, women form all groups of the society and other cities are not included in the sample as well. Therefore, the findings do not depict the overall population.

Increased chance of a sampling error:

Since the self itself is not free from bias, inaccuracies are bound to be obvious as well. This is deemed to be a sampling error.

Non-generalisation of outcomes:

Based on the above reasons, it is not possible to generalise the inferences drawn from the research and this is what is applicable to all individuals. It is possible to identify trends; however, laws or rules are not possible to be formulated. Moreover, the researcher could not make a statement as well, since they are not representative of the overall population.

Therefore, before choosing the method of convenience sampling, it is necessary to take into account all the cons before the start of the research.  


OR possesses the expertise of providing affordable homework help while keeping the quality of papers intact. Hence, students prefer to buy homework assignments from us as they get highest quality help at cheap prices. Our online homework makers are trained to accomplish any homework perfectly within any short deadline. has proved to be the best solution to all those who often request, I need help with homework assignments.

Save Time & improve Grade

Just share requirement and get customized Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

Add File

Error goes here




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat. If you are unable to calculate word count online, ask our customer executives.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2115 Order Completed

97% Response Time

Kimberley Chen

MPA in Accounting

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

2594 Order Completed

95% Response Time

Michael Johnson

Masters of MSc in Economics

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

610 Order Completed

100% Response Time

Cheryl Zhao

PhD in Statistics

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Thank you for the work . I was done very appropriately with all requirements included.


User Id: 515301 - 25 Feb 2021


student rating student rating student rating student rating student rating

I was very happy with this assignment, this was my first assignment from this site and i was very impressed. Because this expert did an amazing job i continued my service with this site. I got a 80% on the assignment which is acceptable so thank you.


User Id: 513845 - 25 Feb 2021


student rating student rating student rating student rating student rating

Assignment was well done, and I was happy with the feedback from the professor. Thank you for helping me.


User Id: 513845 - 25 Feb 2021


student rating student rating student rating student rating student rating

Good completion to my assignment . My assignment was perfect, and I was very happy with that. When I requested the expert\'s adjustments, he responded very quickly. The assignment was completed on the deadline and to my satisfaction.


User Id: 394056 - 25 Feb 2021


student rating student rating student rating student rating student rating
Describe Convenience Sampling ... has been added in your library.
callback request mobile
Have any Query?