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Students working in pairs (2 students only) will be responsible for developing a customised sponsorship proposal for an event. This proposal will build upon one of the team member’s event promotion plans developed earlier in the Trimester. Working together, each student pairing will be required to prepare and submit a 2500 word sponsorship proposal which addresses the basic elements listed below: 

 

1.      Proposal Cover Letter

2.      Executive Summary

3.      Event Property Details

4.      Target Markets

5.      Promotional Plan for the Event

6.      Creative Leverage Ideas

7.      List of Sponsorship Benefits

8.      Budget and Investment

9.      Value of the Sponsorship

10.  Appendices

Additionally, students will be responsible for creating an Inventory of Assets for their event. This will be developed first as a strategic planning document and includes all assets that the event has to offer to potential sponsors. This internal document forms the basis of developing ONE proposal and is a crucial component for this assessment. Workshop time and video tutorials will be allocated and provided to assist with the development of the Inventory of Assets. The Inventory of Assets provides a basis for the creation of the package you are ‘selling’ within the Sponsorship Proposal (e.g., the 

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