humanities

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Management

1. How can market planning help a firm build customer- centric capabilities? (1 pages answer) 2. why market disruptions is often initiated by startups but not the market leaders? (1 pages answer) ...

Type

Home Work

Subject

Marketing

14 Pages

MARK936 Consumer Behaviour

Question: Section A: Problem-solving questions Answer any two of the following five questions. 1. You are the Brand Manager of a new yoghurt brand ‘Yo-Yum’ (please note: this is ...

Course

MARK936

Type

Home Work

Subject

Marketing

University

University of Wollongong

10 Pages

Marketing theory

Type

Assignment

Subject

Marketing

Question

Answered

Choose one of the seven (7) vehicle manufacturing organisations below to conduct a Marketing and Management Sustainability Analysis: Tesla Ford Motor Company General Motors Honda Motor Company Oshkosh Tata Motors Toyota Background to the company: Examine the key strategies for the company you have chosen. Demonstration of the Body of Knowledge: With reference to a minimum of 15 academic journal articles identify the key principles of sustainable marketing and management practices. Explanation of the theory - the concept of sustainability: Explain where the company you have identified is or is not following these principles. Analysis of the situation: Evidence of the success or failure of sustainable marketing for your chosen organisation. Submitting the Assessment Task This is an individual assignment. You should submit using the Moodle submission link for this assignment. Remember the assessment task should: 1. be approximately 1,500 words (maximum 1,750 words) 2. use Calibri 12 point font, double line spacing 3. use Harvard referencing. 15 references are expected. Please use at least 75% of academic references.

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1. How can market planning help a firm build customer- centric capabilities? (1 pages answer) 2. why market disruptions is often initiated by startups but not the market leaders? (1 pages answer) ...

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Question: Section A: Problem-solving questions Answer any two of the following five questions. 1. You are the Brand Manager of a new yoghurt brand ‘Yo-Yum’ (please note: this is a fictional brand) that will compete with the market leader Yoplait. With reference to evoked sets ...

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Your task: 1. You will be randomly allocated a post code area from Australia (See Moodle / LMS for your postcode area) 2. Use Marketing Theory (from your textbook or e-journals) to identify the relevant criteria to use when describing the people living in this post code area. Use search terms like, ...

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