Type of Collaboration: Individual Length: 1,200 words equivalency Curriculum Mode: Critical Review Each student is required to develop an applied project. This assessment requires you to identify and analyse marketing systems theory at work in the _real world_. First you must identify an Australian organisation that has been involved in the recent Banking Royal Commission and identify what went wrong from a marketing systems perspective. Finally, you will need to suggest 1-3 ways the organisation can improve their structure and functioning to avoid being involved in future scandals. We expect you to reference in the Harvard style. Your reference list should contain between five to ten academic references. Some suggested headings for you report are as follows:Organisational Background (Who, why do we have bank in our community) The Organisations Role within a Marketing System (What) Key opportunity for the Organisation (Why) ( 2 or 3 key Issues) Recommendations (How)(What a bank should do in community and government to play the role) If you wish to make use of additional subheadings you may do so as you see fit. Please look at the Interim report of Royal commission volume 2 for this assignment for the Issues. *iSSUE CAN BE FOR EXAMPLE ANZ CAR LOANS, cba CREDIT CARDS, NAB home loans etc. but must have at least 2 issues please. Citation is required *Then at last there is Peer review reflection, where I have to pretend to be the peer and write the reflection like in the given example with this attachment. Need to integrate the feedback from a peer and resubmit report with a short statement (half a page or less) outlining how you improved your work based on the feedback, if you chose not to, then you must justify why not). * Please look at the example of assignment and Interim Report volume 2, 3 for this assignment.
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