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Assessment 2 Information Subject Code: BUS101 Subject Name: Business Communication Assessment Title: Individual Case Study Analysis Assessment Type: Report Word Count: 1000 Words (+/-10%) Weighting: 40 % Total Marks: 40 Submission: via Turnitin Due Date: Week 8 Your Task Using the following information as a starting point, conduct further research to find out what could be done to provide communication to all stakeholders. This research will be based on topics (channels of communication; technology & social media communication principles; group decision making and stakeholders) covered in class during weeks 5 and 7 and applying the report writing skills covered in week 4. Assessment Description You are working for an organisation that would like to do a ‘stakeholder analysis report’ so they can improve their communication processes both internally to staff and externally to other organisations and customer groups. The organisation has provided a generalised guideline of the key stakeholder groups they want you to include in your report. Your role is to research and complete a report on the different needs of each of the stakeholders and make a recommendation on what communication strategies might work best for each group. • First the organisation has a number of different suppliers they work with and they want to be able to make sure the quality of the products they are providing are competitive and meet the needs of the customers they serve. This group need updates on processes and compliance standards the organisation expects of them. • Secondly the organisation has a large team of employees with many different roles. Some are based in the office dealing with customers face to face, while many are a sales and service team who travel to the clients and work with them in a variety of locations. The employees need to be aware of the latest promotions and discounts on offer as well as training to keep them up to date on the latest products. • Thirdly the customers vary from individual people to small businesses. Some of these require frequent updates while others only need contact a couple of times a year. This group needs to be updated on promotions, technical support and product training. All three groups have different needs when it comes to the type of information and how they receive information. Analyse these needs in relation to the theory (refer to readings 5.1 and 7.1 in the portal to assist with this) and make one communication strategy recommendation for each group (Three recommendations in total). Page 1 Kaplan Business School Assessment Outline Assessment Instructions The assessment is to be presented in a Report Format using headings and requires the following sections: • Cover page • Table of contents • Introduction (100 words) – state simply the purpose of the report and the structure it will follow • Overview of the communication needs of each group (200 words) – in your own words a general description of the needs of each stakeholder group and what type of communication channels or tools you may need to consider. • Communication Models / Theories (300 words) – your own research on what communication models or theories help you understand and support your recommendations (think about what information you learned in weeks 5 and 7; then refer to the weekly readings for those weeks). • Conclusion (100 words) – a summary of the key information you identified in your report • Recommendations (300 words) – Identify a total of 3 strategies the organisation could implement to ensure efficient communication with each of the groups concerned. • Reference List Important Study Information Please refer to the marking criteria as a guideline to help you complete the report. Reference guide: Use a minimum of four references. This may include weekly readings, text books and journal articles. Referencing should be in the Harvard style – please refer to Kaplan’s ‘Harvard Referencing Guide’. KBS presentation guidelines: Arial, size 11 font, 1.5 spacing Submission: PDF and submit to Turnitin by the due date. Late submissions will incur a late penalty. Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. Page 2 Kaplan Business School Assessment Outline Assessment Marking Guide Criteria HD (High Distinction) 85%-100% DN (Distinction) 75%-84% CR (Credit) 74%-65% P (Pass) 50%-64% NN (Fail) 0%-49% Score Report Structure 15 Marks • Introduction includes background, purpose and scope • Discussion analyses the situation and develops a clear, logical, advanced argument • Recommendations are clear, logical and is well detailed. • Conclusion accurately summarises the report • Graphics are appropriate, labelled and placed close to the text that refers to them. • Introduction includes background, purpose and scope • Discussion analyses the situation and develops a clear, logical argument • Recommendations are clear and detailed • Conclusion accurately summarises the report • Graphics are appropriate and labelled. • Introduction includes most relevant information • Discussion analyses the situation • Recommendations are clear • Conclusion summarises the report • Graphics are appropriate. • Introduction includes some required information • Discussion analyses some elements of the situation • Recommendation included • Conclusion does not fully reflect the contents of the report • Graphics are used to illustrate points but not fully discussed. • Introduction does not include background or purpose of report • Discussion does not describe or analyse the major elements of the situation • Inappropriate recommendations included • Conclusion does not reflect the contents of the report • Graphics (if included) do not relate to the discussion. /15 Research and Analysis 15 Marks • Research covers all areas outlined in the instructions within the word limit • Discussion is of appropriate depth and all aspects of the discussion are relevant to the situation • Analysis demonstrates critical understanding and results in valid judgements and recommendations • Discussion equitably compares the perspectives of different sources • Discussion is supported by a substantial range of credible, current sources (references) • Argument is persuasive and is ordered logically • Research covers main areas outlined in the instructions within the word limit • Discussion is of appropriate depth and most aspects of the discussion are relevant to the situation • Analysis results in valid judgements and recommendations • Discussion compares the perspectives of different sources • Discussion is supported by credible, current sources (references) • Argument is ordered logically • Research covers most areas outlined in the instructions within the word limit • Discussion is of appropriate depth and some aspects of the discussion are relevant to the situation • Analysis mainly results in valid judgements and recommendations • Discussion compares the perspectives of different sources • Discussion is supported by a range of sources (references) • Argument is ordered logically in most sections. • Research covers some areas outlined in the instructions within the word limit • Most aspects of the discussion are relevant to the situation but not in depth • Analysis demonstrates some understanding to lead to judgements and recommendations • Discussion does not fully consider perspectives of different sources • Discussion is supported by some sources (references) but they are not always credible or current • Argument is not persuasive and could be more logically ordered. • Research does not cover many areas outlined in the instructions • Many aspects of the discussion are not relevant to the situation • Analysis does not fully understand the situation to provide judgements and recommendations • Discussion does not consider perspectives of different sources • Discussion is unsupported by relevant sources (references) • Argument is not persuasive /15 Page 3 Kaplan Business School Assessment Outline Language and presentation 10 Marks • Sentences and paragraphs are well structured and clear. • Vocabulary is professional, appropriate and extensive • Grammar, spelling and punctuation are flawless. • Document professionally presented in terms of KBS guidelines • Intext referencing and reference list format correct to the Harvard Reference style • Sentences and paragraphs are well structured and clear with minor exceptions. • Vocabulary is professional and appropriate. • Grammar, spelling and punctuation are good. • . Document professionally presented in terms of KBS guidelines • Intext referencing and reference list format correct to the Harvard Reference style with minor exceptions • Sentences and paragraphs are mainly well structured • Vocabulary is comprehensive • Few errors in grammar, spelling and punctuation • . Document professionally presented in terms of KBS guidelines with few exceptions • Intext referencing and reference list format correct to the Harvard Reference style with some errors • Sentences and paragraphs are readable but with grammatical errors • Vocabulary is limited. • Document professionally presented in terms of KBS guidelines with significant exceptions • Intext referencing and reference list format contains significant errors • Meaning is often unclear • Comments are poorly structured • Many grammatical, vocabulary and spelling errors • Document poorly presented and many aspects do not comply with KBS guidelines • Intext referencing and reference list format mainly incorrect /10 Comments:

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