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MKT2BBM Branding And Brand Management

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Topic:

Conduct a critical analysis of a brand of your choice using Keller’s brand report card. Students should begin by undertaking a comparative brand audit and developing a detailed assessment of the brand’s values, positioning, and current sources of brand equity. Following, groups should critically evaluate the current situation of the brand according to Keller’s brand report card. Lastly, groups should provide a well-reasoned and supported digital marketing program based on the findings.

10 questions that you have to evaluate the brand on (build up 10 paragraphs)

(state the POD of your brand to the competitors)

Q1: The brand excels at delivering the benefits customers truly desire (200-250 words)

Q2: the brand stays relevant (300 words)

Q3: The pricing strategy is based on consumers’ perceptions of value

Q4: The brand is properly positioned

Q5: The brand is consistent

Q6: The brand portfolio and hierarchy make sense

Q7: The brand makes use of and coordinates a full repertoire of marketing activities to build equity

Q8: The brand mangers understand what the brand means to consumers

Q9: The brand is given proper support and that support is sustained over the long run 

Q10: The company monitors sources of brand equity

MKT2BBM Branding And Brand Management

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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GBUS874 Case in Leadership

Leadership Paper: Write a 15 – 20 page paper on applying Leadership topics/concepts from this course to a leadership situation that is familiar through your current position at work. The paper is to be an analysis of the topic or situation based on an integration and synthesis of ...

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MGMT5949 International Human Resource Management

You should submit two case analyses (of your choice out of the four cases below).  marks are available per case. - Submit both cases in one MSWord document through the relevant Turnitin link on Moodle. - Start by overviewing some of the concepts/arguments relating to the HR function your case ...

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Self-reflection Essay: Interpersonal Communication

Assessment 2:  Self-reflection Essay: Interpersonal Communication  Task Description The purpose of this assessment is to provide students with the opportunity to engage in reflective practice, using a range of diagnostic tools and feedback, so as to identify two key areas of personal capab ...

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