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Analysing case studies provides you with insights into real-world companies’ and the problems and challenges they face with marketing and general management decisions. These challenges provide you with an opportunity to diagnose problems, analyse and evaluate the situation and develop strategic decision choices based on the conceptual frameworks learned in this subject. It allows you to connect your academic theoretical skills with your practical business skills, this is a very important attribute for developing your professional career.

Subject concepts should form the basis of analysing case information, developing alternative solutions and making recommendations. You should read the paper a number of times before attempting to write anything. This will highlight areas that you need further information on and you can then conduct the necessary secondary research, including academic papers, reports and media coverage. You should then apply marketing concepts, theories and empirics covered in the subject to the problem. 

You may find sometimes that cases have incomplete information from which to make decisions, or that managers have made decisions based on incomplete information. In this instance, you may need to (a) make some assumptions about why they made these decisions and describe these, or (b) research the company, industry or issue and determine the appropriateness of your assumptions or you may wish to conduct some additional research into the industry or similar type of companies or issues for ideas and trends. Some cases do not focus on one firm or decision maker but may take an industry perspective.  In this specific case, take the view of a consultant analysing the issue and consider what organisations may be involved and how you would analyse the situation from their perspectives.

From past experience, the most difficult aspect of case analysis for students is the idea of “analysis”. Most students simply repeat what’s in the case in their own words or simply re-arrange the same information. While the latter is definitely desirable and helps students to break up the case into smaller components that can be analysed, analysis takes one further step and that is to explain, using the language of marketing, the implications of this information for the firm and the key decision makers. For many students, case analysis may be new at this stage of the subject.  In this assessment academic writing skills are being practised.  If you are unsure there are some additional resources on writing styles LearnJCU, there is also assistance available through the libguides.

Structure:

Following are some general guidelines on presentation and essay writing. Respond to the topic in essay format with a short introduction, literature review, case study analysis and conclusion.

This assessment piece requires you to work individually to research and then present your findings in a formal written document that is well structured and appropriately referenced.

Ensure that observations are adequately justified where required and that APA 6 

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Integrated Marketing Communications (IMC) Strategy

You are required to select a company or brand and it must be one that (a) you serves you as a customer and (b) is using digital media as part of its integrated marketing communications (IMC) strategy. The company or brand you select can be a small, local organisation that is attempting to develop a ...

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Management

This is my topic, you have to made presentation slide on question two just ignore question no 1, just focused on question 2.Social Responsibility: 1. Marketers are accused of creating desires that lead to overconsumption. Discuss this statement and justify your position 2. “The only way to mak ...

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MRKT20052 Marketing

Task Description For this individual assessment, each student is required to choose a news article (from two articles to be provided on Moodle) that focuses on selected United Nations Sustainable Development Goals (UNSDGs) and answer a set of questions exploring marketing implications of the article ...

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WMBA40012: Managing Creativity and Innovation

You are required to produce a 2000-word report. You should make use of headings and subheadings as well as visual representations. Choose an innovative product or service and complete the following three parts: Part 1: Explain the type of innovation that best fits your chosen product or service and ...

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