This assessment addresses the subject learning outcomes 3, 4, and 5, and also course learning outcomes 2, 5 and 6. You are required to select an organisation and research, and critically analyse firm’s strategic approach to achieve organisational key strategic goals that have been sustainably competitive in the market. In your research, analysis and critical investigation, you are expected to critically analyse the selected firm’s strategic direction and practices using major perspectives, concepts, models and strategic practices. You are also required to propose innovative strategic and sustainable, and sensible solutions to address the current and future complex business challenges and opportunities to deliver superior value to its stakeholders that are sustainable and ethical. Specific Requirements: ???? Assess the selected company’s strategic direction including vision, mission, strategies, strategic goals, policies, processes and systems, and how the organisation executed key strategies and achieved key strategic goals (practices) by assessing strategic resources and dynamic core capabilities including learning organisation in implementing a sustainable strategic approach in generating and sustaining superior value for its key stakeholders. You will need to use frameworks and models, theories and concepts in your analysis and discussion of firm level analysis to explore distinct resources and capabilities of the company. You could employ relevant knowledge from other subjects that you have studied in the course to carry out a multiple analysis and theoretical interpretation. ???? Identify key policies, systems and processes including operational, structuring, control, learning and knowledge management, and performance management related to the strategic and ethical approach of the company that aligns effective strategic planning and execution. ???? Examine and justify the business/product positioning strategy (value proposition/value creation) including how the company addresses and integrates sustainability aspects in positioning (business strategy) as a proactive approach to sustainability meeting and/or exceeding industry requirements. ???? Analyse industry to assess how the selected company positions itself in the industry against key players in the market. In critical industry analysis you may find various unique factors or forces than usual forces. You are required to apply industry and competitor analysis models and frameworks, theories and concepts in your analysis and discussion to explore best practices in the industry to guide the company to address current and future challenges and opportunities

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