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This is a digital marketing assignment. We have to choose a brand and analyse it(there are more details on Rubric). Then we have to choose a social media that the brand is using. And understand and evaluate how the brand is using the social media we choose. Then explain and understand customer value. Finally, have to suggest how social media marketing can be used to create better value for their customer. "Better value" is the most important. Please read the rubric and details. We have to make a 4min video with this report hence we will use this report as our scripts, and,we think references are not required cuz we don't need to put the references on video.

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MKT203 Services Marketing

Case study questions1. In which stage(s) of the consumer decision‐making process may QR codes be of particular relevance?2. Do you see a marketing opportunity for QR codes in the services sector? Explain why or why not, and illustrate youranswer by using examples from the services sector such ...

View Answer
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Developing Marketing

This report aims to provide how to develop pizza hut in the industry with their digital presence in both Sri Lanka and globally. Main objective of this digital plan is to retain the existing online Pizza Hut customers and to increase the awareness of their product to interact or capture new customer ...

View Answer
Q

Business Management

Explain what influenced your purchase decision over the week. Analyse of your purchase over the week and combine this with marketing and consumer behaviour theories/concepts to explain your decision making process for your purchases. Integrating theory does not mean cut and paste of theory. It means ...

View Answer
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MAR4613 Marketing Research and Information

Task: It should reflect your knowledge of the subject matter demonstrated by independent work.  Please answer the following questions in your own words and offer a full as well as  a complete explanation.  All answers must be typed. 1)What is marketing management’s task?  ...

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