marketing situational analysis

8 Pages

Marketing and Competitive Environment

Type

Assignment

Subject

Marketing

5 Pages

PESTLE Business Research

Task: PESTLE Analysis no more than 1500 words for this individual assignment, Do an Introduction (where you discuss your opportunity including home & host market), a broad PESTLE analysis (Politi ...

Type

Assignment

Subject

Marketing

27 Pages

MGT5173 Marketing and Management

Task Please chose one brand in one country and prepare a marketing plan (a one year marketing plan for the year 2021). Please note you must have access to reliable data (please check Mintel / Key ...

Course

MGT5173

Type

Assignment

Subject

Marketing

University

University of Glasgow

Question

Answered

. Introduction

Give a brief background to your brand, highlighting any initial insights and directions for the plan. (Why you are writing the report and what it will contain)

2. Internal analysis

Define internal analysis and describe why an internal analysis is important. Identify the main elements of an internal analysis. (Theory).

Examine the current internal marketing environment, highlighting the most influential factors. (Application).

oAmong the factors and analysis identified in your research as important, ensure to also include a comprehensive assessment of the current marketing positioning, targeting and marketing mix.

3. External Microenvironmental analysis

Define the microenvironment and describe why a microenvironmental analysis is important. Identify the main elements of a microenvironmental analysis. (Theory).

Examine the current microenvironment environment, highlighting the most influential factors. (Application).

oAmong the factors and analysis identified in your research as important, ensure to also include a comprehensive assessment of current close competitor marketing positioning, targeting and marketing mix.

4. External Macroenvironmental analysis

Define the macroenvironment and describe why a macroenvironmental analysis is important. Identify the main elements of a macroenvironmental analysis. (Theory).

Examine the current macroenvironment environment, highlighting the most influential factors. (Application).

oAmong the factors and analysis identified in your research as important, a comprehensive PESTLE analysis is recommended.

5. SWOT Analysis

Define a SWOT analysis and describe why a SWOT analysis is important. Identify the main elements of a SWOT analysis. (Theory).

Examine the results of internal and external analysis, highlighting and justifying the most influential strategic influences/priorities. (Application).

6. Conclusion

Highlight the main marketing problem/opportunity to focus on in the development of the marketing strategy.

Identify (in less than 100 words) an indicative response/direction to consider in the marketing strategy.

Marketing Situational Analysis

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MGT5173

University of Glasgow

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