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Assessment Information 1 Subject Code: MBA404 Subject Name: Consumer Behaviour and Marketing Psychology Assessment Title: Length: Individual Video Project 7 minutes (no more) Weighting: 25% Total Marks: Submission: 100 Online via Moodle Due Date: Week 6 . Assessment Description . In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour. You are required to create a 7- minute video, in which you must discuss and critically analyse your recent purchase of a product or service based on the 5- step Consumer Decision Making Process. Your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-depth critical analysis of how you have moved through each of the steps. In your analysis, you will need to explain and demonstrate the steps along with your identification of any possible issues that occurred during this process. The findings presented in the video must be based on primary research and can be reinforced by analysis of relevant secondary data. Readings from Weeks 1-5 must also support your observations. Your recording must incorporate theories and concepts related to consumer behaviour discussed in the topics from weeks 1 to 5. More specifically: 1. Identify and analyse the need and want that led to the purchase of the product or service. 2. Identify and examine the internal and external sources of information. 3. Evaluate alternatives and narrow down the attributes of the product or service that satisfy the need or want. 4. Identify and analyse available purchase methods. 5. Analyse your post-purchase behaviour and satisfaction. You are required to use at least 15 sources of information and use Kaplan Harvard Referencing Style. Wikipedia and other ‘popular’ or non-academic sources are not to be used.

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MAN506 Communication, Negotiation and Conflicts

Task: The company specialised in commercial law, with many of their clients being banking, insurance and finance organisations. For a long time, all of the lawyers had been white males, most of whom had gone to the same school as Owen and Jack. The administrative and paralegal staff were mostly you ...

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ORGA-314 Managing Negotiation

PAA 1 will help you reflect and comment on what you have learned about managing negotiations. Reflections will be based on the application of negotiation-related concepts to real-world experiences. Your choice of real-world negotiation activity is less important compared to your analysis of the even ...

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This weight for nearly half of my Marketing Course and are therefore very important. We like the level to be Master/Phd? And a good structured report. We have written about 900 words mysef but it needs to be 2000 words. We have will attach a sample of what is expected, (it is a assignment from a for ...

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MKT431-Small Business Marketing

Purpose of Assignment The purpose of this assignment is to give you practical experience in selecting an appropriate mix of advertising and promotional options (including the use of social media) for the company you are creating. Assignment Steps Propose a mix of traditional advertising and promo ...

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