Write an essay about 3000 words McKinsey states that big data is the next frontier of innovation, competition, and productivity. In what ways does big data inform and guide Digital strategy? What is the role of Artificial Intelligence? Use examples to support your ideas. Use at least 10 references Introduction: 500 words, body: 2000 words, conclusion: 500 words. A satisfactory Turnitin score should be in a range of 13-18% excluding references and cover page. Introduction: definitions and discussions of key concepts as well as a description of the essay structure. Provide a critical analysis of relevant literature: this should identify and explain relevant theories, arguments and perspectives regarding the topic of your choice. You can take a specific position on the topic and discuss the literature to support, refute or demonstrate your position. Here you are free to create appropriate sub-section headings. Discussion of the main challenges, problems and issues businesses face in relation to the chosen topic (or your specific position). Conclusion: discussion of the overall coverage of the topic including emerging trends about the future. References

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