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The purpose of this assessment is to assess the following Learning Outcomes:  a. Understand and apply the fundamental principles involved in the innovative development and management of brands; b. Review the branding, innovation and development elements and evaluate brand decisions that contribute to creating a competitive advantage for an organisation; c. Analyse the segments being targeted by an organisation, the brand positioning and value proposition offered to each segment, making recommendations for change to increase impact. d. Develop collaboration and teamwork skills

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