1. Introduce the chosen product or service/process and the reasons for selection of this innovation –  (around 200 words)

2. Product /Service Information – (around 400 words). Clearly explain background/history, characteristics and features of the product/service. This should be a non-technical description that any manager could understand.

3. Evaluation of Innovation – (around 1000 words). Use and apply relevant innovation concepts to evaluate the product/service and to address the strengths and weaknesses of the product/service. Depending on the chosen case, you may emphasis and analyse relevant critical issues such as business development, commercialisation or marketing issues, and the overall impact of innovation on human behaviour, business activity/growth and on economy/society as a whole.

4. Recommendations for future improvement and development – (around 400 words). Based on your analysis, offer a few key recommendations for the possible future product/service development or other relevant innovation projects that may expand the application of the product/service and its market.

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