Answer: The non-market strategies can be taken recourse to by a firm that can ensure its competitive advantage in the industry. Inter along with intra firm trust within the strategic alliance can help in the expansion of the firm and ensure its profitability. The synergy between the two elements- corporate social responsibility (CSR) along with corporate political activity (CPA) can improve the organizational performance of a firm (Liedo...Read More >>
Answer Introduction In today’s competitive business environment, companies are looking for spreading its business operations and activities in larger and global context. The major reason behind this is that domestic market is unable to meet the demands and expectations of globalized people. Companies have emerged to ensure that it flourishes in globalization age. It helps the organizations to enhance their brand image across the world (...Read More >>
Answer: Australian National University Marketing Plan for 2018 Background The marketing plan aims at providing detailed, viable and feasible information regarding the Australian National University (ANU) located in Canberra which is a capital of Australia. It is a national research-intensive university that ensures global standing specializing in the discovery and public policy to address the challenges faced by Australia and the world as a ...Read More >>
Answer: Introduction: Knowledge management has developed as an important area in today’s corporate world. The companies gain competitive advantage in the market by the virtue of their knowledge about external and internal environment. This has given rise to knowledge as an intangible resources which shared, obtained and applied using technology. The companies share the knowledge about their products with the customers on the digital pla...Read More >>
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