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MKTG7001 Marketing

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Answered

Question:

Select two of the common segmentation techniques used in tourism marketing (Geographic, Demographic, Psychographic, Behavioural or Benefit-based). Read at least two academic journal articles per segmentation technique (a total of at least 4 journal articles) and critically analyse each technique before arguing which technique you feel is more effective to market to a destination.

The paper will be divided into four parts:

Introduction – identification of the two techniques and justification why each technique was chosen

Critical analysis of segmentation technique 1 ,including a discussion of its relative strengths, limitations, ease of effectiveness and ease of application

Critical analysis of segmentation technique 2  including a discussion of its relative strengths, limitations, ease of effectiveness and ease of application.

Discussion and conclusions to identify and discuss which technique or group of techniques you feel is most suitable.

MKTG7001 Marketing

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Title: Summary of Secondary Data Analysis, Pantene Pro-V Identify sources of existing secondary data (from any source that allow you to use information freely) and conduct Secondary Data Analysis to gain relevant background knowledge of the brand, paying special attention to: ?Intended target market ...

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Question: Case Scenario: Samir is a new outreach worker for the Salvation Army, assigned to work with his mentor Captain Paul Moulds who is the manager of the Oasis Youth Refuge Centre in Sydney. The Refuge can sleep 14 youth per night and the waiting list is long. Paul needs to communicate ...

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