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BSB60320 Human Resource Managment

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Task

Whitehorse City Council need to make considerable change to improve the digital presence in order to meet current expectations, create online services, accelerate internal efficiencies and build a digitally capable workforce. There needs to be a plan to lay the foundations and catch up to current user expectations, and to have a vision for the future.
 
The widespread use of mobile technology, wi-fi, social media engagement and growth in online services makes it even more important for Council to commence a digital change project quickly. The digital presence needs to be in line with community expectations and this means a greater and growing need to have channels available to customers where and when they want to find information and services.
 
There has been minimal investment in the digital and social operation over the last few years. The council has been reactive to technology without a coherent plan to align it processes and workforce with changing technology needs . Social media presence is limited, in part due to risk perceptions.
 
Accordingly, A digital transformation project is recommended by the management team to move the organisation ahead to an appropriate and modern way of operating a complex business and to service the needs of many different people.
 
Assume that you are working as a Digital Marketing Officer at the council. You have been asked to review council’s digital strategy and assess whether it is fulfilling its objectives according to relevant objectives and expectations. You review shall include the review of council’s operations, and effectiveness of council’s digital strategy to ensure the strategy fulfils council’s overall objectives;

Part A: Develop Methodology and Review Plan

A methodology, in particular in conducting a review or a research, outlines, in simple terms, what you did and how you did it (approach to the problem or question). The review question to answer here is;
 
How will the digital technologies and transformation help the organisation to serve its clients and stakeholders in a more efficient and effective way?

Part B: Conduct Digital Strategy Review

Using the information (Information Technology Plan) provided, develop a digital strategy review plan covering the following aspects;

Part C

Questions

1. What is a “digital strategy”? How does a digital strategy align with the business strategy?
 
2. What is a “digital transformation”? What are the three key areas of an organisation that support digital transformation.
 
3. Briefly outline five key components of a digital strategy that an organisation would implement.

4. List and describe at least four policy examples that would be applicable to online business or consumer/customer interaction.    
    
5. What is a strategic review? Outline how will you undertake a digital strategy review in your organisation (i.e., the methodology for conducting the review).
 
6. Provide examples of three types of mobile technologies that can be used and implemented as part of digital strategy.
 
7. You have prepared a digital strategy review plan in this unit. List key components/section of the plan you prepared.
 
8. Briefly describe the following data analysis methods in your own understanding;
 
9. You have prepared and presented a digital strategy report in this unit. Briefly describe the format and contents of the report. How is the report distributed within an organisation?
 
10. What is continuous improvement? What steps would you take to improve digital strategy on a continuous basis in an organisation?

BSB60320 Human Resource Managment

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