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Question:

Assessment Brief:

  1. This assignment must be prepared and submitted as a group, the work you submit must be original.
  2. You should include a reference list for any textbooks, websites or other references you use to support your recommendations.
  3. The purpose of this assignment is for students to demonstrate a clear understanding of the principles of applying marketing strategy in an international context.
  4. The assessment requires students to develop an international marketing plan for a product from an Australian based company to the Asia-Pacific region.
  5. The group must choose a company that exists and an existing product that is not currently sold in the country chosen.
  6. Products may be, for example, FMCG, food & beverages including alcoholic beverages, technical, medical or clothing.
  7. The group must choose a country to market to in the Asia-Pacific region
  8. Secondary research and analysis of the market is required to substantiate the recommendations.
  9. The marketing plan must address the entry strategy and identification of the target market, set marketing and communications objectives and recommend a strategy across the elements of the marketing mix.
  10. A professional level of presentation is expected together with adherence to the word limit.

Marking Criteria Marks possible

Background research & selection of suitable organisation and product and appropriate market country

Explain Secondary market research & analysis

Entry strategy including marketing objectives, target market strategy

Discuss Marketing strategy across marketing mix including product, price, distribution & promotion

Document presentation including length & referencing

MKT303 International Marketing

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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More MKT303 MKT303 International Marketing: Questions & Answers

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MNG72005 International Business

Question: Case Study Sainsbury’s in Egypt If you lived in Cairo in 1999, the name Sainsbury’s was spoken on every corner. Everyone was talking about the new grocery store chain that sold its products at prices much lower than anyone else. Young men and women hung out in front of the ...

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BUS203 Principles of Marketing

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