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Brand value (also called brand equity) is “a set of assets and liabilities linked to a brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm and/or that firm's customers” (Aaker, 1991, p.15). It means that the brand value can be assessed from two perspectives: the customer and the firm. In recent years, brand is no longer just a symbol of the product or service, it is becoming more important in defining the whole marketing mix and company wealth (Koch & Dikmen, 2015)

Effects of emotional appeal and virality on the persuasiveness of anticyberbullying messages on Facebook.

What is video marketing definition?

An investigation of the effects of social media marketing.

Corporate Sustainable Development and Marketing Communications on Social Media:

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Project methodologies

Task In topics 1 & 2 you have been introduced to various project methodologies and processes. In 700 words, demonstrate your knowledge of these. Ensure you address the following areas: 1. Define what a methodology is and the role it serves in project management. 2. Familiarise yourselves wit ...

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NUR 699 Evidence Based Practice Proposal

Task: Write a paper (not including the title page and reference page) on your proposed problem description for your EBP project. The paper should address the following: 1.Describe the background of the problem. Tell the story of the issue and why it deserves attention. 2.Identify the stakeholders ...

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Management

There are 3 questions to this assignment . 1) Definition of project management by 5 DIFFERENT AUTHOR'S which has to be in DOUBLE QUOTATIONS(" ") with their specific ROLES below each definition. 2) Choose 1 METHODOLOGY from below Why is it and how it works Similarities Differences Advantages and Disa ...

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MAN5402 Project Scheduling and Control

Questions: OverviewThe assignment is centred on creating project scheduling documents about a likely project plan to set up a new business venture. For the assignment, assume that you have been approached by someone who wants to start a new business, but they have no project management knowledge. T ...

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