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BUSN20025 Strategic Marketing

Question

Answered

Task

You are expected to reflect and respond to seminal questions on business related to strategic marketing. An important aspect of this process of reflection involves bringing your ideas together and applying them to a relevant scenario. This will demonstrate your capacity to assimilate knowledge in these disciplines and fields of scholarship. A capacity to develop an argument is necessary to clearly present your ideas to an audience unfamiliar with your concerns. Support for your ideas will involve mustering evidence to demonstrate how the practice is informed by theory and critical analysis.
 
Your task is to undertake market research to identify a suitable marketing strategy for a product or service within your chosen organisation (see below). Your marketing strategy will be in the form of a business report are which addresses the following:
 
1. Key marketing concepts, theories, and statistical techniques that contribute to your marketing strategy.

2. Consider the organisation's corporate strategy and explains how this connects to the  strategic marketing strategy and plan.
 
3. Using tools (such as SWOT and PESTLE analysis) discover how the marketing strategies are devised, executed and evaluated.


4. Develop an initial enterprise marketing plan that includes the product, price, place and promotional objectives.
 
5. Identify the relevant market segments, targeting, brand prioritising and positioning.
 
6. Locate market segmentation and product positioning to develop potential distribution channels and communications campaigns.
 
7. Consider the legal, ethical and societal influences that impact on the marketing strategy.


8. Explain how organisational resources are used to accomplish business objectives, pursue targeted activities, and achieve competitive advantage.

9. Critique the relevant articles in the Strategic Marketing unit and modules platform. Refer to the market research behind the proposed marketing strategy.


BUSN20025 Strategic Marketing

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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MKT7045 Global Marketing Management

Question: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies. Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing str ...

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Stakeholders

1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? 2. Assume you ...

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Management

Finding 50 credible sources for the attached topic "Project New Horizon" Outline I want to find sources for this topic, so later i will write the report after approving the 50 sources found. These sources must be very credible sources, from journal articles, new papers, books, internet credible sour ...

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MKT204 Consumer Behavior

Question : Kindly note that: - All points are to be discussed in 3000 to 4000 words. - Plagiarism (copy and paste from the internet or other resources) should not exceed 20%. - All assignments are to be in Word form, and Font Size is 12. - No PDFs will be accepted. The project purpose: Sele ...

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