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MGMT19128 Strategy and Change

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Task Description Assessment Task:

Discuss the importance of external environmental factors (PESTLE factors), industry forces (Porter's five forces model), and value chain analysis in assessing the nature of competition in an industry. Critically discuss when a business should consider pursuing a differentiation strategy? The assessment involves the application of strategic management theories, concepts and tools covered in the unit to analyse a case.

The aim of this assessment is to evaluate if students are able to understand important strategic management issues from a given set of information. It is important that the case analysis report is limited to case information only (i.e. no additional research about the company or the industry is necessary). The objective is to analyse the case from the strategic management's point of view, given the information they had at a particular point in time.

Title of the case: Linfox: identifying strategic opportunities in a post-COVID-19 environment

You are required to have a good understanding of the microenvironment and industry-related factors that influence a business to devise new strategies. It is important to recognise that internal resource and capability assessment is vital for a company before taking any new strategic initiative.

You are required to explain how a value chain analysis helps a business to identify the areas of competitive advantage and sources of threats. A comprehensive understanding of three generic business-level strategies will give a better analytical framework to discuss why and how a business should pursue a differentiation strategy. You need to focus on the competitive benefits of a differentiation strategy.

MGMT19128 Strategy and Change

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