Task: Main Components of Branding and Media Planning
Analyze the Heinz Brand by Examining the Following Brand and Media Concepts:
Brand positioning: Identify the brand’s positioning in the market. Is the positioning of the brand clear?
Brand content: Explain what kind of branded materials is the brand offering either through their social media profiles or website.
Brand history: Are there any elements, such as vintage iconography, that the brand keeps using today? If so, why do you think that is?
Media planning: Identify the brand’s main targets (two groups at least).
Media planning: Explain the brand’s media planning between owned media, paid media and earned media and explain it.
Wordcount: Between and words.
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.
Assess the types of media, such as: print, broadcast, interactive and out of home media
Understand the concepts of brand creation and brand positioning and know how to define, deposit and manage a brand portfolio
Define and select target publics and the appropriate media.