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Security, Privacy and Ethics in Data Mining
Data mining could be defined as the process of sorting of large sets of data in order to identify the larger sets of data for the purpose of identification of patterns and thus establishing various forms of relationships. This would be meant in order to solve various kinds of problems with the help of data analysis. The tools meant for data mining would permit the enterprises in...
Big Data makes extensive use of data mining techniques in order to make use of data that has been collected (Solove, 2008). Data mining extracts data from large databases such that they can be used by contemporary organizations. The process of data mining possesses substantial security, ethical and privacy threats. The current scope of analysis includes discussing implications that contemporary organization faces with rel...
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Technically, data mining finds the patterns among fields in large relational databases by retrieving data available for making crucial decisions and developing strategies (Pardo & Siemens, 2014). The process of data mining involves varied types of risks as they deal with consumer information. The current scope of analysis deals with privacy, ethical and security issues in data mining and about their implications on b...
The objective is to bring out the various association rules based on the given data regarding the purchase of cosmetic items. The tool used in XL Miner and the following output has been obtained.
The first three rules are briefly explained below (Rouse, 2004).
Association rule 1 – The purchase of brushes by a customer results in the purchase of nail polish with an underlying probability of 1.
Association rule 2 - The pu...
Reasons for usage of data mining in the business
Why data mining is used?
Data mining is considered to be an important for the business process which helps to study the pattern about the customer behavior towards its company. With the help of data mining an unknown credible pattern can be explored which is helpful in business processing.
Various Sectors where data mining can be used
Data mining has wide application in ...
1. Why Data mining is used in business
a. State the importance of data mining
The data mining techniques can definitely enhance the large chunks of data that are available for companies. There are also numerous tools which are used by respective companies to implement the data mining techniques in their premises (Berry & Linoff, 2013). Data mining involves the acquisition of relevant information that enabl...
By analysing the PCA Component table, it can be seen that the variance asscooation of the first six principal components are caputrued around 95% portion of the total variance. Hence, it can be suggested to reduce the provided principal component table into a reduced matrix showcasing only those six pricnipal components.
Reduced principal component matrix
Further, analysis of the PCA matrix can be done to narrow down the above pa...
Rule #1: For a customer who initiates purchase of brushes, there exists a conditional probability of 1 that the same customer would also purchase nail polish.
Rule #2: For a customer who initiates purchase of nail polish, there exists a conditional probability of 0.6322 that the same customer would also purchase brushes.
Rule #3: For a customer who initiates purchase of nail polish, there exists a conditional probability of 0.5920 ...
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