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Background to the research problem
It is certain that not all tourists have the same taste in terms of the location and the quality of services. As they could belong to different regions, they could be of different age groups and earn different income as well as have different tastes and preferences to live their lives in a particular manner. As put forward by Jaafar et al., (2011) the tourists have different choices when it comes to se...
The Tourism Australia is the statutory authority that is mandated by the Government of Australia in promoting Australia as tourist destination at both local and global levels and conducts research and projections for this sector. Tourism Australia was commissioned in 2004 and facilitates coordination of activities of institutions such as Australian Tourist Commission and Tourism Forecasting council. Market segmentation id...
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Overview of the research problem:
The major management issues that can have an influence on their decision making process is asked as research question (Peter, Olson and Grunert, 1999). Besides, the researcher is interested to have most common ways to segment the market to undertake an event in tourism. One more fact is that to improve the growth of the regions. The online survey is incorporated to investigate the responses of questio...
Background of the organization
Footlocker is an American sportswear and foot retailer company and has headquarters in Midtown , Manhattan and New York city
It operates in 28 countries worldwide
Some of the subsidiaries of the company are-Kids foot locker, Footaction USA and more
The company has been endorsing sports based products such as NIKE, JORDAN
For the current assignment, Australia based footlocke...
Adidas is one of the biggest sports apparel producer in the globe
The positioning of adidas is passion for sports
The USP of adidas is clothing, sports gear and other accessories
The target group of Adidas are urban upper and upper- middle class
The vision of adidas is to enhance environmental as well as social performance and strives to be world’s leader in sports industry
The core compet...
Distinguish between primary and secondary research
The major discrimination between primary as well as secondary research are as follows:
Primary research is conducted by the single researcher to meet the specific and unique needs that based on first-hand information whereas secondary research is performed by a group of researchers and it involves the information obtained through primary research (McCambridge, Witton & Elbourne...
International tourism in Australia has been growing faster compared to any other industry sectors present in Australia. In 12 months till the last December had created a record of $41.3 billion and it results around $3.5 billion per month in the foreign currency. This growth is around six percent more compared to the revenue collected in the previous year. Almost all the states excluding Western Australia have been sharing the boom (Abdo...
Analysis of qualitative data does not follow a formula which requires then a researcher to familiarize themselves with the research area through reading findings from interviews. The researcher must seek a deep understanding of the information collected before becoming objective in analyzing the data. Qualitative data analysis is time-consuming, and researchers should be ready to deal with research area for longer periods...
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