Question: Discuss About The Application Integrated Market Communication? Answer: Introduction Integrated Marketing communication is a process to plan the communications that provides business the energy to perform better which can happen from the campaigns and could reduce the costs of the marketing. Through the integration of different advertising tools such as social media, telemarketing and sales promotion, the need to provid...Read More >>
Question: Briefly discuss how IMC has been utilised well using 2 Australian Organisations of your choice. Answer: Integrated Marketing Communications, often abbreviated as IMC, basically is the integration of all forms of marketing tools and communications, which are linked together carefully, for promoting a brand. It also ensures that all the tools are working together maintaining harmony among themselves (Belch et al., 2014)...Read More >>
Question: Discuss about the Improving Integrated Marketing Communications. Answer: Planning / Objectives setting of IMC In the article, ‘Improving integrated marketing communications practices: A comparison of objectives and results’, by Patti et al. (2014), the authors have mentioned the need for setting up objectives for the IMC and its results. The article illustrates an analysis of the existing practices of p...Read More >>
Question: Using an Australian Organisation develop an Integrated Marketing Communication (IMC) Plan that will increase its brand awareness by 20%. Your IMC plan can be implemented in a new or existing market Australian or global market. Answer: Introduction Taro Cash is a trusted and smart brand for day-to-day clothing needs for men. The company has affordable and accessible styles. In fact, Taro Cash has become a profitable...Read More >>
Answer: Introduction Integrated marketing communication(IMC) is a communication model that ensures that all forms of communication and messages are well connected to each other. IMC means putting together all promotional tools to work in harmony. Promotion belongs to other Ps of the marketing mix. It should be noted that, if all the communication tools are put together they work better in harmony rather than when they work separately(McQuail ...Read More >>
Answer: Situation Analysis In the crowded world of fitness brands, Crunch Fitness is the group exercise chain, which has mixed the fun approach to fitness, and it pioneers the philosophy of ‘No Judgement’. This philosophy has not only proved to be a unique marketing approach in the personal service industry, but it has also grabbed the attention of people worldwide. This fitness brand accommodates people of all types regardless of...Read More >>
Answer: Introduction Integrated Marketing Communication refers to the branding knowledge of the business and its terms. Branding is a method that a business uses to highlight its own name, sign, symbol and image. It is mixed with various marketing campaigns and channels. Marketing is the gateway to create a brand identity. Even if the business is new or even if it is old, marketing is required to keep the business active. This is done for sma...Read More >>
Answer: Introduction: Integrated Marketing Communications is a widely used concept which ensures that each and every forms of communications or the messages are linked together. In business context it helps in integrating all tools used for the promotional activities (Belch et al. 2014). The concept is significantly helpful in cases where the concerned organizations is facing reputational damage or any negative impression for their image as a...Read More >>
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