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Select ONE brand of your choice and answer the following:

1: List THREE social media tools that the brand utilises to communicate with customers. Briefly outline what platform they use and what content is provided to consumers? Why was this choice suitable for the brand and its customer?

2: Identify THREE public relations tools that the brand utilises to improve consumer’s awareness and attitudes toward the brand. Document under each tool what activity or content is provided, using an example from the brand for each.  

3: Examining the brand’s social media objectives, discuss the FIVE objectives and provide  an example for each. Discuss how the brand has addressed these objectives through their online activities. Be specific, identifying where possible, what platforms have been used and why.  

MKTG1000 Discovering Marketing

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