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MKTG5004 Business Research Methods

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Questions:

Based on a research gap identified in your literature review, you are to develop a research proposal that addresses this gap. The main objective of a proposal is to present and justify a research idea and explain a suitable practical approach to your study.

Topic: Sustainability and Sustainable Development Goal: Why is it important for the businesses? Structure:
1.    Title: 
•    Develop a title that is suitable to your proposal. The title needs to be consistent with the proposed research methods and topic.
2.    Literature review
3.    Introduction
•    Discuss your chosen’s topic relevance to a current issue/industry context.
•    Briefly introduce the reader to key issues/topic
•    Explain how your proposed addresses one or more research gaps.
 
4.    Research question
•    State your research question. 
5.    Research objectives
•    State your research objectives.

6.    Development of research model and hypotheses/propositions
•    Describe and justify the relationships between the different variables/constructs that need to be examined to solve the research problem. 
•    Develop adequate research hypotheses or propositions.
•    Illustrate your hypotheses or propositions in a research model.

7.    Research methodology
•    Justify your overall research strategy to the problem you have identified.
•    Describe and justify your sampling frame, procedure, and overall research strategy.
•    Describe and justify your data collection methods.
•    Justify the proposed data analysis.
•    Address ethical issues relevant to your proposed research.

8.    Timescale and resources
•    Propose a realistic timescale to your study (use a table format).
•    Outline required resources for the completion of your studies.
9.    References
 
Mandatory:
•    Word Count: 2500 +/- 10% (excluding appendices and references)
•    Formatting: Times New Roman/Calibri/Arial, 12pt, 1.5 spacing, Justified
•    References:Chicago17referencing and using a minimum of 20 academic references. If you are unsure what an academic reference is, please check with your tutor.

Submission:
•    Assessment to be submitted via the TURNITIN link on Blackboard that can be found in the respective assessment folder
•    Please refer to Blackboard and the unit outline for specific date & time for submission Checklist to help you prevent plagiarism in your work.

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