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MIS784 :marketing analytics

Pages14
MIS784 Marketing Analytics ...

Answer: Introduction This section gives an overview of the report and the problem that this report is solving. The primary purpose of this report is to provide an analysis of some of the important ...

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MIS784

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Deakin Business School

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MIS784 Marketing Analytics

1. Discuss the importance of different watch attributes in determining consumer preferences. 2. Identify the product profile for Oris which is likely to get the highest market share. How much market share can that product obtain?(Hint: a. For each respondent, first calculate the part-worths of attributes using regression. b. Construct all possible product profiles that Oris can offer. (Note t ...

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MIS784 Marketing Analytics

To apply analytics models to a wide range of marketing activities Use computer software to analyse consumers’ data and understand thestrength and limitations of each software Analyse and interpret the output of a range of Customer analytics models inorder to improve the decision making process Demonstrate comprehensive understanding of Customer analytics models ...

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Referencing Related to MIS784 marketing analytics

BOURNE & PAUL, A

Customer Satisfaction Of Policing The Jamaican Society: Using SERVQUAL To Evaluate Customer Satisfaction.

In-text: ((Bourne & Paul, 2016))

Your Bibliography: Bourne & Paul, A., 2016. Customer Satisfaction of Policing the Jamaican Society: Using SERVQUAL to Evaluate Customer Satisfaction. Journal of Healthcare Communications, 1(03).

BUESHKEN, J.

Does Improving Customer Satisfaction Really Increase The Market Value Of Equity?

In-text: ((Bueshken, 2009))

Your Bibliography: Bueshken, J., 2009. Does Improving Customer Satisfaction Really Increase the Market Value of Equity? - Revisiting the ACSI Customer Satisfaction Data. SSRN Electronic Journal.

CHENG

The Customer Satisfaction Matrix: A Method To Analyze, Evaluate And Improve Customer Satisfaction.

In-text: ((Cheng, et al., 2009))

Your Bibliography: Cheng, et al., 2009. The Customer Satisfaction Matrix: A Method to Analyze, Evaluate and Improve Customer Satisfaction. international Conference on Management and Service Science.

CHESNOKOVA, A. V., BARVENKO, O. G. & RADINA, O. I.

Identification Mechanisms Of Contact Points With A Client As Tools Of Improvement Of Customer Satisfaction.

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Your Bibliography: Chesnokova, A. V., Barvenko, O. G. & Radina, O. I., 2013. Identification Mechanisms of Contact Points with a client as Tools of Improvement of Customer satisfaction. 25(02).

DENG, W. J., YEH, M. L. & SUNG, M. L

A Customer Satisfaction Index Model For International Tourist Hotels: Integrating Consumption Emotions Into The American Customer Satisfaction Index.

In-text: ((Deng et al., 2013))

Your Bibliography: Deng, W. J., Yeh, M. L. & Sung, M. L., 2013. A customer satisfaction index model for international tourist hotels: Integrating consumption emotions into the American Customer Satisfaction Index. International Journal of Hospitality Management, 35(12).

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