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To apply analytics models to a wide range of marketing activities Use computer software to analyse consumers’ data and understand thestrength and limitations of each software Analyse and interpret the output of a range of Customer analytics models inorder to improve the decision making process Demonstrate comprehensive understanding of Customer analytics models

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## More MIS784 MIS784 Marketing Analytics: Questions & Answers

Q

a.    Using the ‘fham.p1.RData’ data set introduced in tutorial 3 and R Commander, tabulate the relationship between use of blood pressure medications at study entry (bpmeds) and the later occurrence of cardiovascular disease (cvd). (1 mark)a.    Using row o ...

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Questions: 1. Suppose you are trying to estimate the proportion of all US adults who support the idea of same–sex marriages. You randomly select 1200 adults and ask them their opinion (support/object/no opinion). For each of the following (i-iv), choose the label (a, b, c, or d) that best des ...

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Q

Objectives Apply methods of data aggregation and reduction to business data in a manner that reveals insight about underlying pattern and key parameters of the data set. Apply the various discrete and continuous probability distributions, which are appropriate in business circumstances. Determine ap ...

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Q

1.    Introduction(You need to present the research topic and provide the background information here in the first 2 paragraphs of this section and an overview of what are the contents of the sections after introduction; 3 paragraphs all together)2.    Literature review ...

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