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ALR710 Marketing Communication

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Odd Pears is a web-based stock maker that does things a little differently. It’s socks are sold in threes rather than as a pair. As a result, the wearer doesn’t have to worry too much about losing a sock – there’s always a spare.

In addition to having the quirky point of difference of selling its genderless product range in threes, the brand helps others by donating a proportion of its profits to not-for-profit partner One Dollar Day.Odd Pears requires a marketing communication plan to raise awareness of the (relatively new) brand with both male and female socially conscious sock wearers who are keen to bring a fashionable flourish to their feet.The implementation of your plan for Odd Pears should commence in October 2019 and run for at least two years.

Choose a client for assessment and start researching your client and product. Based on your research consider:

• Who buys the product or service?
• Who makes the decision to buy?
• Who influences the decision to buy?
• How is the purchase decision made (consider consumer roles)?
• What does the customer buy and for what needs (‘pain points’)?
• Why do they choose a particular brand or brands?
• Where do they go to look or purchase the product?
• When do they buy – e.g seasonality?

ALR710 Marketing Communication

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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BMIH4003 International Hotel Management

Question: Your presentation you will need to consider and include the services that are provided to guests which promote their quality of stay. This will also need to include discussion of the skills that are required by team members to ensure that the services are delivered to a high standard, a ...

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Unit 16: Managing Communications, Knowledge and Information

Task 1 (LO 1: 1.1, 1.2, 1.3 and 1.4)  Consider the 2 options that the management of M Company is considering and explain the range of decisions involved in determining which option M Company should go ahead with.    To complete this task you must:  1. Discuss the range of de ...

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Disscuss the key responsibilities and practices of operations management at Apple Inc. Describe at least ten main activities in detail. Explain the operations managers involvement in process design, process technology, product and services design at Apple Inc. Research and evaluate the internal and ...

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MKT 4710 Marketing Strategy

Question: Ford is a multinational company that operates in more than ten countries and supports more than ten thousand drivers by average the countries they operate. There has been a noticeable fall in the sales volume revealed to be caused by reduced return in the number of old customers, reduce ...

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