This assignment forms the second major part of your enterprise concept journey. For this assignment, you will review and rework the business problem(s) and key opportunities for your chosen enterprise and refine your understanding of key customer and stakeholder segments.To prepare for your presentation pitch, you should perform the following:1.Introduction of key commercial opportunitiesThink closely about any uncovered niche opportunities or gaps in the market you identified in the core opportunities and challenges you identified in your last assignment. You should include a brief summary of these in your presentation’s introduction.2.Outline two exclusion optionsConsider different productsand services that relateto the markets and opportunities you have explored in your previous assignments andassess their market potential. They must be exclusive (differentto one another butcapitalise on the same, or different insights you have generated from your opportunities and challenges statement). Be sure you explain both ideas in a good level of depth.3.Evaluations and selectionIn this section you must critically evaluate your two concepts using anevaluation table(choose and use consistent attributes to evaluate these ideas). From here, you must identify oneopportunity which you think is the most viable option. This will become your primary business concept moving forward. You must provide full rationale behind this decision.