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It is understandable when a person uses corporate communication and public relation (PR) interchangeably for they have too many similarities and commonalities among them. They are often considered under the same group in universities or employers who seek communication positions (Pearson 2017). The job roles are often seen as having the same criteria and the same requirement. Both require excellence in fundamental commun...
The organization Mary’s Aussie Adventure Tours is associated with conducting a varity of activities which mainly includes the tours of the outback. The main clients of this organization includes the international tourists particularly the Asians. The business operations of this organization is operated from Sydney, Australia. There exists an administration department that is responsible for answering any of th...
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Corporate communications and Public Relations (PR) are closely linked to each other. It helps an organisation to establish and maintain healthy relationships with its customers (Communication and Public Relation Strategy, 2003). Corporate communication includes all the internal and external communications which helps in developing favorable relations with the stakeholders. It is essential for a PR officer to share right...
Marketing and communication in tourism industry is essentially about facilitating access to information for all potential clients across the region targeted. Public relation helps the companies uphold their brand before the customers. It educates them about the scopes and options available for travel. Promotion and marketing in business is essentially about the 4 Ps - product, place, price and promotion (Dogra, 2010; Berr...
The behaviours, actions and corporate communication of Qantas have been reviewed.
Qantas is the Australia’s biggest domestic and international airline company. It was founded in Queensland in 1920. Qantas is one of the strongest companies or brands in Australia. It has the reputation of the world’s leading long distance airline company. They have built a reputation for operational reliability, engineering an...
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